The Program

Motorsport sponsorship makes financial sense, especially for companies that utilize incentive programs and entertain customers and/or employees during sales meetings or run programs in conjunction with race dates. Racing is a great motivator in sales incentives, and also lights the competitive fires. It also works for companies whose products have brand recognition in the Midwest, whether or not they are automotive-related. Spectators and racers are loyal to motorsport sponsors.  

** New in 2002, former NASCAR Nextel Cup and Busch cars are now available for many events. These cars provide a great fan base and are easily identifiable. Choose between Ford, Chevy and Dodge. Pick yours for 2006. 

P1 Motorsports can provide many unique advantages to the motorsports sponsor. You may have regional sales and/or service meetings that can be scheduled around specific events of choice. Sponsors are provided with all-access passes for race weekends. We can provide the race car for display at a particular meeting or company picnic. You could have a customer, or the winner of a sales incentive program participate in a test session where he/she actually gets to drive the race car around the track. Winners of a company-sponsored raffle could win tickets to the NASCAR Brickyard 400 in Indianapolis, the IRL Indy 300 at Chicagoland Speedway, or an official NASCAR Driving Experience.  

Brochures and/or coupons, photos, calendars, or other giveaways can be distributed during any track session. Decals identifying company colors and logos are recommended and included in the sponsorship program. Specific paint schemes can be discussed. Special requirements regarding promotional needs are open for discussion as well.